Digitizing a Corporate Firm: From Outdated Web Presence to Modern Authority Platform
- Client: Global Professional Services Corporation
- Industry: Corporate & Professional Services
- Problem: Fragmented, outdated presence
- Solution: Unified authority platform + SEO + media
- Result: Modern brand, stronger rankings, more qualified leads
Core Problem
A legacy, fragmented web presence that made a global firm look outdated, inconsistent, and hard to trust locally
Transformation
We turned a dated corporate website into a modern authority platform that drives trust, rankings, and qualified corporate opportunities across markets
Services Delivered
Client Context
- Global professional services firm with multiple regional branches
- Mid–large size, with corporate and enterprise clients as the main revenue driver
- Operates in a highly regulated, trust-sensitive industry
- Historically reliant on referrals, offline relationships, and legacy RFP channels
Core Challenges
- Outdated corporate website that felt slow, cluttered, and “pre-digital”—lowering perceived authority
- Inconsistent visual branding across regions, PDFs, and social channels
- Local branches invisible in search, even in markets where the firm had strong offline presence
- No clear narrative explaining complex services to non-technical decision-makers
- Weak entity presence on Google (no Knowledge Panel, incomplete profiles, scattered brand signals)
The firm had a strong real-world reputation, but online it looked like a second-tier competitor: confusing navigation, generic messaging, inconsistent logos, and local offices buried in search results.
Strategy & Solution
We structured the project around five strategic pillars.
1. Corporate Website Redesign as an Authority Hub
What we did
- Rebuilt the corporate site as a clean, modern, conversion-focused platform
- Reorganized information architecture around decision-maker journeys (CFO, GC, COO, Head of HR, etc.)
- Created dedicated service, industry, and insights pages with clear CTAs for consultations and RFPs
- Implemented enterprise-grade performance standards (Core Web Vitals, mobile-first, accessibility-conscious)
Why it mattered
- Corporate buyers judge credibility in seconds
- A fast, structured, modern site signals stability, scale, and reliability
Challenge solved
The firm stopped looking “dated” and started presenting as the safest, most modern choice in its category
2. Unified Visual Identity & Corporate Design System
What we did
- Developed a visual identity system: refined logo usage, typography, color hierarchy, iconography, and layout grids
- Built a digital brand kit for internal teams (PowerPoint templates, proposal covers, PDF layouts, social post styles)
- Ensured consistency across HQ and local branches, including email signatures and LinkedIn branding
Why it mattered
- Inconsistent visuals weaken perceived scale and trust
- Corporate buyers expect coherent, global brand execution
Challenge solved
The brand went from fragmented to visibly unified, reinforcing the perception of a well-run, global organization
3. SEO & Local Search Dominance (HQ + Branches)
What we did
- Ran a full technical SEO audit and cleaned up crawl, indexation, and speed issues
- Built service + location landing pages structured for high-intent keywords
- Optimized and standardized Google Business Profiles for key branches
- Implemented Local SEO signals: NAP consistency, local schema, authority citations, reviews strategy
- Focused on entity-level SEO: structured data, brand mentions, and authority content around core expertise
Why it mattered
- In professional services, the short list is built in Google
- If local offices are invisible, business flows to more visible competitors—even if they’re weaker
Challenge solved
Branches that were previously invisible started appearing in top local results, turning search into a predictable lead source instead of a blind spot
4. Corporate Explainer Videos & Trust-Building Media
What we did
- Produced a flagship corporate explainer video to clarify who the firm serves, what it does, and why it’s low-risk to engage
- Created service explainer videos to break down complex offerings in simple, non-technical language
- Integrated video into homepage, key service pages, and email nurturing flows
Why it mattered
- Corporate buyers are busy; they won’t dig through dense copy
- Video accelerates understanding and reduces friction for first contact and RFP engagement
Challenge solved
The firm became able to explain complex expertise in under 90 seconds, increasing form fills and consultation requests from non-technical stakeholders.
5. Social Positioning & Knowledge Panel Setup
What we did
- Aligned executive and corporate social profiles with the new brand identity
- Crafted authority-focused positioning (thought leadership, insights, client outcomes – not generic posts)
- Worked on entity optimization and structured signals to help trigger a Google Knowledge Panel
- Coordinated brand mentions and citations to reinforce digital authority
Why it mattered
- For large firms, social and search are credibility checks, not just marketing channels
- A strong entity presence (including Knowledge Panel) signals established brand, not a vendor
Challenge solved
The brand now owns its narrative in search results and social, instead of leaving interpretation to random third-party listings.
Results
All metrics below are from the first 6 months post-launch compared to the previous 6 months.
+192% increase in organic traffic
(measured as discovery calls and RFPs originating from the website)
3.4× more qualified enquiries
(measured as discovery calls and RFPs originating from the website)
88% of priority branches
ranking in the Local 3-Pack for main “service + city” terms
41% reduction in bounce rate
on key entry pages (homepage, top 5 service pages)
Average time on page up +63%
for service explanation content (text + video)
Website speed improved from 6–8s to under 2.5s
on mobile for critical pages
Knowledge Panel activated
for the brand and consistently shown for core branded queries
32% increase in proposal requests
attributed by the client to “found you online / did research on your site”
Outcome Summary
The consultant shifted from a referral-dependent practice to a repeatable, inbound-powered authority brand, with systems that support bigger deals and a smoother client journey.
Deliverables & Timeline
Strategic Deliverables
- Digital authority roadmap for HQ + branches
- Information architecture and UX flow for decision-makers
- SEO & Local SEO strategy (including entity and branch-level frameworks)
- Content and media positioning strategy for corporate audiences
Tangible Assets
- Fully redesigned corporate website (multi-region, multi-service)
- Visual identity system + digital brand kit
- Corporate and service explainer videos (script, production, and integration)
- Optimized Google Business Profiles for key branches
- Structured data and entity implementation to support Knowledge Panel and rich search results
High-Level Timeline
- Weeks 0–3 – Discovery & Strategy
Stakeholder interviews, analytics review, UX mapping, keyword and entity research, technical audit. - Weeks 4–8 – Design & Architecture
Wireframes, UX flows, visual identity refinement, content structure, approval cycles with leadership. - Weeks 9–14 – Build & Production
Website development, technical SEO implementation, video scripting and filming, brand kit rollout. - Weeks 15–24 – Launch & Optimization
Full site go-live, Local SEO rollout for branches, Knowledge Panel work, social alignment, A/B testing of key pages.
Why This Project Succeeded
- We treated the website as an authority platform, not a brochure.
Every page was designed to answer specific buyer questions, reduce perceived risk, and move decision-makers to the next step. - We aligned HQ and local branches into one coherent system.
Instead of every location improvising, we built a repeatable structure that scaled across markets without losing brand control. - We focused on entity-level authority, not just keywords.
By combining structured data, consistent brand signals, and media assets, we helped the firm own its branded search real estate, including the Knowledge Panel. - We simplified complexity.
Through clear language and video, we translated complex services into simple, confident narratives that non-experts could quickly understand and trust.
What the Client Said & What We Learned
For the first time, our online presence actually matches the way clients talk about us offline.
Partners are using the new site and explainer videos in pitches, and we’re seeing new opportunities where we were completely invisible before
Agency Insight
When professional services firms modernize their digital presence correctly, it doesn’t just “look better” – it compounds trust, visibility, and deal flow across every channel where serious buyers do their homework
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