- Press, PR & Authority
Press and authority systems that make people trust you on sight
We build credibility you can’t fake: media coverage, featured articles, guest positioning, and reputation leverage — packaged into a repeatable authority system that raises trust, pricing power, and deal flow.
Delivered through MillionairePR — our dedicated press + media arm (separate workflows, same standards).
- Investment
PR & authority for serious brands
We scope based on outcomes, risk, and complexity — not “links” or “mentions.” Proposal-based beyond the minimum.
Proposal based
Minimum engagement: $8,000
How we determine pricing
- Starting point (new authority build vs reputation repair)
- Objectives (credibility, fundraising, verification, crisis response)
- Industry sensitivity (regulated, finance, medical, etc.)
- Narrative complexity + proof requirements
- Coverage scope (local → national → global)
- Guest positioning volume + outreach intensity
- Wikipedia and review scope (if included)
- Reputation pressure (severity, velocity, number of assets)
- Timeline urgency
Included In All PR & Authority Projects
- Authority audit + risk scan (fast, focused)
- Message angles + proof positioning (what media can credibly say)
- Press kit + media assets (bio, boilerplate, proof pack)
- Outreach plan + coverage strategy (channels, targets, sequencing)
- Reputation monitoring + reporting checkpoints
- Implementation notes (how to use coverage across your funnel)
- Investment
PR doesn’t create truth, it amplifies what’s already credible
The fastest way to waste money on PR is trying to “buy authority” with weak foundations. We build and package your proof so coverage sticks and reputation compounds.
1) Entity Foundation
Website trust pages, about/story, founder bio, profiles, structured presence — so Google and humans see consistency.
2) Proof Stack
Credentials, results, data, portfolio, client outcomes, third-party validation — the substance behind the narrative.
3) Narrative Angles
Clean, publishable angles that don’t read like ads — aligned to the outlets and audiences you want to influence.
- Deliverables
What you actually receive
A coherent authority system — not scattered “PR activity.”
1) Authority Positioning Map
Your narrative, credibility points, proof boundaries, and language rules — so every placement reinforces the same identity.
2) Press Kit + Media Assets
Founder/company bio, boilerplate, talking points, proof pack, and ready-to-send assets that increase pickup rates.
3) Press Release Distribution
Strategic press release packaging + distribution plan aligned to the story and market timing.
4) Featured Articles & Media Coverage
Coverage strategy and execution designed to build trust, not noise — with publishable positioning and proof alignment.
5) Guest Positioning (Podcasts / Blogs / Collaborations)
Target list + outreach strategy + angle development — built to borrow credibility and expand reach.
6) Wikipedia Page Creation
Research, structure, drafting, and submission support (scope-based).
7) Reputation Management (Negative Suppression / Image Repair)
Reputation defense strategy, asset creation plan, and SERP improvement approach to shift perception over time.
8) Review Management & Generation
A review acquisition system that increases volume and quality of reviews while protecting brand perception.
9) Authority Verification Consulting
Eligibility review + evidence/proof packaging + positioning guidance for Instagram/X/LinkedIn verification.
- Fit Check
Built for serious offers
If you need authority, trust, and pricing power — you’ll fit. If you want shortcuts — you won’t.
✅ Good fit if…
- You sell a premium offer and need trust to match the price
- You’re building public legitimacy (clients, partners, investors)
- You want a system, not random “PR activity”
- You have proof (or you’re willing to build and document it)
- You can approve quickly (one decision-maker works best)
✕ Not a fit if…
- You want the cheapest PR distribution
- You expect instant outcomes without proof
- You want chaotic last-minute changes every day
- You want “PR” that damages credibility if questioned
- Decisions come from a committee that won’t commit
Not sure? Apply anyway — you’ll get a clean yes/no and a scoped proposal if it’s a match.
- Process
How the Project Runs
Clear checkpoints. Fast decisions. Production-ready outputs.
We extract objectives, current reputation, existing proof, and brand vulnerabilities — then set the real path to authority.
We lock narrative, proof points, and what you can credibly claim — so everything is consistent.
We package assets journalists and platforms need: bios, angles, proof, and clean documentation.
We execute distribution, pitching, featured articles strategy, and guest positioning based on scope.
We reinforce the narrative with supporting assets that improve perception across search and social surfaces.
We track results, refine angles, and scale what’s working — without random changes.
PR isn’t hype. It’s perception engineered through proof.
- Engagement Options
Different scopes, depending on what you need
Engagement
Primary goal
- Case Studies
Authority outcomes
PR becomes valuable when it reduces resistance and increases trust at the exact moment buyers evaluate you.
Creating a Digital Trust Infrastructure for a National Financial Advisory Firm
Finance & Legal & Insurance
- 3.8× consultation requests
- 47% fewer credibility objections
- +62% time on trust pages
- Outcome Summary: “Shifted from referral-dependent to repeatable inbound authority with a smoother client journey.”
Positioning a Luxury Real Estate Group as a Market-Dominant Authority
Real Estate & Property
- +187% increase in qualified buyer inquiries
- 68% of all leads automatically pre-qualified
- 54% higher close rate from website-originating leads
- 32 high-ticket transactions directly attributed
- Outcome Summary: Turned the website into a high-intent deal engine — filtering out noise, increasing buyer quality, and directly driving high-ticket transactions
Scaling an Online Education Brand With SEO, Content Systems & Authority PR
Education & Online Training
- +38% improvement in homepage-to-enrollment conversion rate
- 3.2× increase in marketing-qualified leads (MQLs)
- +47% increase in course enrollments across priority programs
- 2.9× growth in branded search volume
- Outcome Summary: Shifted the site from ‘people browsing’ to a clearer enrollment journey — more qualified leads, more enrollments, and stronger brand demand
- Why Cham
Cham vs typical agencies
Typical agencies
- Sell distribution like it’s authority
- No narrative discipline, no proof packaging
- Activity reports without reputation leverage
- Overpromise outcomes and damage trust
- Ignore search reputation and long-term compounding
Cham
- Authority positioning + proof stack built as one system
- Campaigns designed for trust, clarity, and pricing power
- Structured checkpoints and clean execution
- Reputation-aware approach across web + social surfaces
- Built to compound credibility over time
Before this, our reputation was fragile — we had to explain ourselves in every conversation. After the authority system went live, the tone changed. Buyers trusted faster, objections dropped, and our pricing finally matched the way we wanted to position
Sara W.
Marketing Manager
- Next Step
If you’re serious about authority, we’ll scope it properly
Tell us what you sell, what the reputational goal is, and what constraints exist. If it’s a fit, you’ll get a scoped proposal. If not, you’ll get a clean no.
- FAQ
Frequently Asked Questions
1. What’s the difference between PR and real authority?
PR is activity. Authority is perception that holds up under scrutiny. We build the system — narrative + proof + placement strategy — so trust compounds.
2. Do you guarantee placements or outcomes?
We scope outcomes and execute professionally, but final decisions involve editors, platforms, and external factors. We don’t sell loud guarantees — we build credible authority.
3. What do you need from us to start?
Offer details, target audience, proof assets, brand constraints, and a decision-maker who can approve quickly.
4. How long does PR take to work?
Some wins can happen fast, but real authority compounds over weeks and months depending on proof strength, market, and scope.
5. Can you help with podcasts and collaborations?
Yes. We build angles, target lists, and outreach strategy for guest positioning aligned with your authority goals.
6. Do you do press releases?
Yes — distribution plus packaging and positioning so it doesn’t feel like noise.
7. Wikipedia page creation — can you do it?
Yes, scope-based. We handle research, structure, drafting, and submission support based on your situation and objectives.
8. Reputation management — what does “suppression” mean?
We build a plan to shift the narrative by strengthening positive authoritative assets and improving visibility across key surfaces.
9. Review management — can you generate reviews?
We build a review acquisition system that increases volume and quality over time, aligned with your brand and operational reality.
10. Verification consulting — can you get me verified?
We guide eligibility, positioning, and evidence packaging. Approval is controlled by the platform, but readiness and presentation are controllable.