- Branding & Design
Brand systems that make your offer feel expensive
Visual identity + messaging built to increase trust, raise your price ceiling, and make buyers understand you faster — across your website, social presence, and sales materials.
Trusted by Thousands of Clients
- Investment
We Design for serious brands
We scope based on complexity and upside — not “design hours”. Proposal-based beyond the minimum.
Proposal based
Minimum engagement: $6,000
How we determine pricing
Starting point
New system vs refresh
Brand complexity
1 offer vs multi-offer
Asset scope
Logo only vs full kit
Timeline urgency
Included in All Branding & Design Engagements
- Brand brief + competitive scan (fast, focused)
- Messaging map (positioning, promise, proof, tone)
- Visual direction (2–3 curated routes)
- Identity system (color, typography, layout rules)
- Logo suite (primary + secondary + mark as needed)
- Asset kit starter set (core templates)
- Mini guidelines + handover package
- Implementation notes (so it doesn’t break in real use)
- Deliverables
What you actually receive
A coherent system — not a folder of random files.
1) Positioning & Message Map
Your core promise, audience fit, proof points, and language rules.
2) Visual Identity System
Typography, color logic, spacing rules, and composition style.
3) Logo Suite + Usage Rules
Primary/secondary marks and clear do/don’t guidelines.
4) Brand Asset Kit
Templates for social, slides, covers, thumbnails, and key visuals.
5) Mini Brand Guidelines
A short, usable guide your team can actually follow.
6) Implementation Notes
How the system applies to your website and key pages.
- Fit Check
Built for serious offers
If your brand needs to communicate authority and pricing power, you’ll fit. If you want quick cosmetic design or endless revisions, you won’t.
✅ Good fit if…
- You sell a premium service/product and need your brand to match the price.
- You want clarity (buyers “get it” fast) + consistency across assets.
- You value systems over subjective “make it prettier”.
- You can decide with one owner/decision-maker.
- You’re comfortable with async delivery + structured checkpoints.
✕ Not a fit if…
- You want the cheapest logo/design gig.
- You need it tomorrow or expect unlimited revisions.
- You want trend-chasing aesthetics without strategy.
- You can’t provide inputs or approve direction.
- Decisions come from a committee that won’t commit.
Not sure? Apply anyway — you’ll get a clean yes/no and a scoped proposal if it’s a match.
- Process
How the Project Runs
Clear checkpoints. Fast decisions. Production-ready outputs.
We extract what you sell, who it’s for, what proof exists, and where trust is leaking.
We define language rules: promise, proof, differentiation, objections, tone.
2–3 directions. One gets chosen. We lock the system before details.
Typography, color logic, layout rules, and logo suite development.
Templates and practical files so the system can be used immediately.
Guidance for website + key surfaces so the brand shows up consistent.
Branding isn’t art. It’s controlled perception — applied consistently.
- Engagement Options
Different scopes, depending on what you need
- Case Studies
Selected brand systems for serious offers
A few examples of what changes when brand + messaging becomes a system.
Creating a Digital Trust Infrastructure for a National Financial Advisory Firm
Finance & Legal & Insurance
- 3.8× consultation requests
- 47% fewer credibility objections
- +62% time on trust pages
- Outcome Summary: “Shifted from referral-dependent to repeatable inbound authority with a smoother client journey.”
Positioning a Luxury Real Estate Group as a Market-Dominant Authority
Real Estate & Property
- +187% increase in qualified buyer inquiries
- 68% of all leads automatically pre-qualified
- 54% higher close rate from website-originating leads
- 32 high-ticket transactions directly attributed
- Outcome Summary: Turned the website into a high-intent deal engine — filtering out noise, increasing buyer quality, and directly driving high-ticket transactions
Scaling an Online Education Brand With SEO, Content Systems & Authority PR
Education & Online Training
- +38% improvement in homepage-to-enrollment conversion rate
- 3.2× increase in marketing-qualified leads (MQLs)
- +47% increase in course enrollments across priority programs
- 2.9× growth in branded search volume
- Outcome Summary: Shifted the site from ‘people browsing’ to a clearer enrollment journey — more qualified leads, more enrollments, and stronger brand demand
- Why Cham
Cham vs typical agencies
Typical agencies
- Focus on aesthetics first, strategy later (or never)
- Deliver files without a reusable system
- No messaging rules → brand becomes inconsistent fast
- Trend-driven visuals that age poorly
- Endless subjective revisions
Cham
- Messaging + identity built as one system
- Clear rules so the brand stays consistent across surfaces
- Designed to support trust, clarity, and pricing power
- Production-ready assets for real use
- Structured checkpoints, async delivery
I’d been consulting for years purely through word of mouth. My clients loved the work, but my online presence looked like a side project – random website, no real proof, nothing that justified my fees to strangers.
Cham rebuilt everything around the way my best clients already saw me. The new site, messaging, and authority assets make it obvious who I am, what I do, and why I’m not cheap.
Now when someone finds me, they’ve already gone through the site, case stories, and features. Sales calls feel like onboarding, not convincing. I closed a $18k engagement with a client who literally said, ‘Your brand and positioning made this an easy yes.
Leila M.
Strategic Growth Consultant
- Next Step
If you’re serious about your brand, we’ll scope it properly
Tell us what you sell, what’s not working, and what “success” means. If it’s a fit, you’ll get a scoped proposal. If not, you’ll get a clean no.
- FAQ
Frequently Asked Questions
1. What’s the difference between a logo and a brand system?
A logo is one asset. A brand system is rules + messaging + visuals that stay consistent everywhere.
2. Do you do messaging too?
Yes. Visuals without message clarity don’t create authority.
3. Can I hire you just for a logo?
Yes — but we’ll still define basic usage rules so it doesn’t fall apart.
4. How long does branding take?
Depends on scope. Most systems run in structured phases with clear checkpoints.
5. How many concepts do you provide?
We provide a small number of strong directions, then refine one. More concepts usually means weaker thinking.
6. How many revisions are included?
For most projects we use a modern, scalable CMS (often WordPress with a clean, lightweight setup) so you can update content easily without a developer.
If your use case needs something different (headless, custom stack, etc.) we decide that during scoping. We never overload your stack just to look “techy”.
7. Will you implement this on my website?
We can align the brand with your site and provide implementation guidance. Full rebuild is separate.
8. Do I get source files?
Yes. You receive production-ready files and the system assets you need to operate.
9. What if I don’t know what I need?
Apply anyway. We’ll diagnose and propose the right scope.