Marketing Strategy

Marketing Strategy services from Cham

The challenge of meeting audience expectations beside Marketing Strategy

Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise. Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy. Cham leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling. Let’s Talk about Your Marketing Strategy.

Our marketing strategy process:

1. Data Gathering + Analysis

Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas
We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.

2. Audience + Competitor Research

Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.

Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.

3. Strategy Development

Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.

Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap

4. Channel Planning

When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.
If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.

5. Evalution & Optimization

Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.

Marketing Strategy Plans

Digital Marketing Strategy

$1999Full Strategy

Custom & Enterprise

$Contact

Let’s Talk about Marketing Strategy

“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage”

American businessman

Some of our services

We bring you everything to have a successful Business

Marketing

Branding

Logo , Collateral , Identity , ..

Video And Graphic

Marketing Strategy Related articles in the journal