Getting the most from your ad spend by Paid Media Services

Digital media provides a frightening amount of choice across search, display, YouTube, sponsored content, and social media – and the targeting choices accessible in each of those channels. The problem is figuring out how to get in front of the appropriate individuals on the right platforms. It’s difficult to assess if your marketing funds are being spent intelligently, let alone efficiently, without the right tools, time, and skill. We’re professionals in creating high-performing commercials and hyper-targeted campaigns, and we’ll use all of the digital media tools at our disposal to help you get the most out of your marketing budget. Our team of paid media specialists, data scientists, and creatives work together to connect you with your audience, generating leads, sales, and revenue with maximum effectiveness.Let’s Talk about your next Paid media Project

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1. Audience + Competitor Research

We use tools and old-fashioned research to discover where your competitors are active, and to gauge the market landscape for untapped opportunities.
Through analytics, social listening, and other business data, our paid media experts narrow down your audience, understanding how their unique interests and online behavior will inform our channel selection and targeting.

2. Campaign Creation

Applying our insights to your audiences, we check all the boxes in setting up your campaigns strategically. We build out audience groups, plan spend, put creative together, and strategize how we intend to start testing and optimizing once the campaigns launch.

3. Search Engine Marketing

Google alone gets over 3.5 billion searches a day. With users rarely venturing past the first page, we use search engine marketing to get your brand to the top of Page One – and top of mind.
Leveraging our keyword research and audience data, we create highly targeted ads that position your business and offerings for greater visibility, and deliver the information, calls-to-action, and trust-building messaging that gets users clicking.

4. Social Media Advertising

Between the sophisticated targeting capabilities, the range of creative formats, and the ability to make an impact with a small budget, social media remains a channel second to none for paid media. Our team are experts in building, monitoring, and optimizing creative social campaigns across all the major social networks.

5. Display, Retargeting + Programmatic

Display and retargeting keep you front of mind and exploit the enormous reach of the web’s most popular publications. Depending on our strategy, we can make and optimize ad buys on Google Display Network and elsewhere, place direct buys on specialist sites where your audiences are found, and work with programmatic partners to deliver experiences targeted with even greater precision.

6. In-Stream YouTube Ads

Ready to make a bigger impact on your audience? Our creative team are experts at creating rich and engaging YouTube ads in multiple formats to help audiences feel informed and entertained.

7. Measurement + Reporting

We continuously monitor KPIs to set benchmarks and measure performance against a campaign’s goals. Where ads are underperforming, we identify areas for improvements and make necessary adjustments.
We regularly report successes and suggest ways to boost campaign performance on a weekly or monthly basis, enabling us to shift spend to higher-performing channels and maximize our advertising reach.

Let’s Talk about Paid Media

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