Press and authority systems that make people trust you on sight

We build credibility you can’t fake: media coverage, featured articles, guest positioning, and reputation leverage — packaged into a repeatable authority system that raises trust, pricing power, and deal flow.

Delivered through MillionairePR — our dedicated press + media arm (separate workflows, same standards).

PR & authority for serious brands

We scope based on outcomes, risk, and complexity — not “links” or “mentions.” Proposal-based beyond the minimum.

Proposal based

Minimum engagement: $8,000

How we determine pricing

Starting point (new authority build vs reputation repair)
Objectives (credibility, fundraising, verification, crisis response)
Industry sensitivity (regulated, finance, medical, etc.)
Narrative complexity + proof requirements
Coverage scope (local → national → global)
Guest positioning volume + outreach intensity
Wikipedia and review scope (if included)
Reputation pressure (severity, velocity, number of assets)
Timeline urgency

Included In All PR & Authority Projects

Authority audit + risk scan (fast, focused)
Message angles + proof positioning (what media can credibly say)
Press kit + media assets (bio, boilerplate, proof pack)
Outreach plan + coverage strategy (channels, targets, sequencing)
Reputation monitoring + reporting checkpoints
Implementation notes (how to use coverage across your funnel)

PR doesn’t create truth, it amplifies what’s already credible

The fastest way to waste money on PR is trying to “buy authority” with weak foundations. We build and package your proof so coverage sticks and reputation compounds.

1) Entity Foundation

Website trust pages, about/story, founder bio, profiles, structured presence — so Google and humans see consistency.

2) Proof Stack

Credentials, results, data, portfolio, client outcomes, third-party validation — the substance behind the narrative.

3) Narrative Angles

Clean, publishable angles that don’t read like ads — aligned to the outlets and audiences you want to influence.

What you actually receive

A coherent authority system — not scattered “PR activity.”

1) Authority Positioning Map

Your narrative, credibility points, proof boundaries, and language rules — so every placement reinforces the same identity.

2) Press Kit + Media Assets

Founder/company bio, boilerplate, talking points, proof pack, and ready-to-send assets that increase pickup rates.

3) Press Release Distribution

Strategic press release packaging + distribution plan aligned to the story and market timing.

4) Featured Articles & Media Coverage

Coverage strategy and execution designed to build trust, not noise — with publishable positioning and proof alignment.

5) Guest Positioning (Podcasts / Blogs / Collaborations)

Target list + outreach strategy + angle development — built to borrow credibility and expand reach.

6) Wikipedia Page Creation

Research, structure, drafting, and submission support (scope-based).

7) Reputation Management (Negative Suppression / Image Repair)

Reputation defense strategy, asset creation plan, and SERP improvement approach to shift perception over time.

8) Review Management & Generation

A review acquisition system that increases volume and quality of reviews while protecting brand perception.

9) Authority Verification Consulting

Eligibility review + evidence/proof packaging + positioning guidance for Instagram/X/LinkedIn verification.

Built for serious offers

If you need authority, trust, and pricing power — you’ll fit. If you want shortcuts — you won’t.

✅ Good fit if…

You sell a premium offer and need trust to match the price
You’re building public legitimacy (clients, partners, investors)
You want a system, not random “PR activity”
You have proof (or you’re willing to build and document it)
You can approve quickly (one decision-maker works best)

✕ Not a fit if…

You want the cheapest PR distribution
You expect instant outcomes without proof
You want chaotic last-minute changes every day
You want “PR” that damages credibility if questioned
Decisions come from a committee that won’t commit

Not sure? Apply anyway — you’ll get a clean yes/no and a scoped proposal if it’s a match.

How the Project Runs

Clear checkpoints. Fast decisions. Production-ready outputs.

We extract objectives, current reputation, existing proof, and brand vulnerabilities — then set the real path to authority.

We lock narrative, proof points, and what you can credibly claim — so everything is consistent.

We package assets journalists and platforms need: bios, angles, proof, and clean documentation.

We execute distribution, pitching, featured articles strategy, and guest positioning based on scope.

We reinforce the narrative with supporting assets that improve perception across search and social surfaces.

We track results, refine angles, and scale what’s working — without random changes.

Different scopes, depending on what you need

Engagement

Primary goal

Authority outcomes

PR becomes valuable when it reduces resistance and increases trust at the exact moment buyers evaluate you.

Creating a Digital Trust Infrastructure for a National Financial Advisory Firm

Finance & Legal & Insurance

5 of top 6 Google results
3 previously prominent negative/low-quality results (removed from prominence)
47% reduction in “credibility-check” objections
Outcome Summary: “Shifted from referral-dependent to repeatable inbound authority with a smoother client journey.”

Transforming a 7-Figure YouTube Creator Into a Multi-Platform Authority Ecosystem

Personal Brands & Creators

41 media features and mentions in 90 days
+5.3x growth in branded search volume
Consistent top-3 ranking for name and core brand terms
Outcome Summary: The consultant shifted from a referral-dependent practice to a repeatable, inbound-powered authority brand, with systems that support bigger deals and a smoother client journey.

Revamping a Luxury Hospitality Brand’s Digital Presence for Global Visibility

Hospitality, Travel & Lifestyle

12 features in tier-1 travel and lifestyle outlets (within 6 months)
+212% increase in direct bookings
72% → 38% reduction in OTA share
Outcome Summary: The consultant shifted from a referral-dependent practice to a repeatable, inbound-powered authority brand, with systems that support bigger deals and a smoother client journey.

Cham vs typical agencies

Typical agencies

Sell distribution like it’s authority
No narrative discipline, no proof packaging
Activity reports without reputation leverage
Overpromise outcomes and damage trust
Ignore search reputation and long-term compounding

Cham

Authority positioning + proof stack built as one system
Campaigns designed for trust, clarity, and pricing power
Structured checkpoints and clean execution
Reputation-aware approach across web + social surfaces
Built to compound credibility over time

Don't just take
our word for it:

Hear from Our Satisfied Clients

I’ve paid for PR before. Most of it felt like noise. Cham was different: they pushed back on weak angles, tightened the narrative, and only went after placements that would hold up under scrutiny. The coverage actually matched our positioning, and it’s been useful in sales calls without feeling like hype.

Daniel Kruger

Founder, Cybersecurity Consultancy

If you’re serious about authority, we’ll scope it properly

Tell us what you sell, what the reputational goal is, and what constraints exist. If it’s a fit, you’ll get a scoped proposal. If not, you’ll get a clean no.

Frequently Asked Questions

1. What’s the difference between PR and real authority?

PR is activity. Authority is perception that holds up under scrutiny. We build the system — narrative + proof + placement strategy — so trust compounds.

2. Do you guarantee placements or outcomes?

We scope outcomes and execute professionally, but final decisions involve editors, platforms, and external factors. We don’t sell loud guarantees — we build credible authority.

3. What do you need from us to start?

Offer details, target audience, proof assets, brand constraints, and a decision-maker who can approve quickly.

4. How long does PR take to work?

Some wins can happen fast, but real authority compounds over weeks and months depending on proof strength, market, and scope.

5. Can you help with podcasts and collaborations?

Yes. We build angles, target lists, and outreach strategy for guest positioning aligned with your authority goals.

6. Do you do press releases?

Yes — distribution plus packaging and positioning so it doesn’t feel like noise.

7. Wikipedia page creation — can you do it?

Yes, scope-based. We handle research, structure, drafting, and submission support based on your situation and objectives.

8. Reputation management — what does “suppression” mean?

We build a plan to shift the narrative by strengthening positive authoritative assets and improving visibility across key surfaces.

9. Review management — can you generate reviews?

We build a review acquisition system that increases volume and quality over time, aligned with your brand and operational reality.

10. Verification consulting — can you get me verified?

We guide eligibility, positioning, and evidence packaging. Approval is controlled by the platform, but readiness and presentation are controllable.