Assume you’re the CEO of a major food distribution company. You’ve recently introduced a new line of organic foods and want to make changes to your eCommerce marketing plan to reflect this.
You must have a certain target in mind when you conceive of “Organic food.” You had to make educated guesses about their age, ethnicity, and location. These assumptions may be correct in the majority of cases. But, to be honest, if you want to strategize for a better eCommerce solution, you shouldn’t make judgments based on preconceptions. With so much rivalry, thorough market research is essential. Market research and analysis are essential for organizations of all sizes to succeed. Unfortunately, the majority of the technologies available for this purpose are prohibitively costly, complex, and time-consuming. Google Trends is the finest tool for determining who is searching for your product and which countries to target.
What Exactly Is Google Trends?
Google Trends is a useful tool that Google has created. It gives you a detailed picture of how various search queries are typed into search engines and how people use them all across the globe. You can grasp how and what others are thinking if you know what they are looking for.
Users may use Google Trends to monitor the popularity of search keywords over time, find similar phrases, and compare how popular a search term is throughout the globe. Google Trends may also be used to detect spikes in the number of searches for certain phrases, which are often generated by real-world events.
We’ll go through how Google Trends may help you enhance your eCommerce marketing in depth in this post. So let’s go into the weeds of the subject.
1. Use Google Trends to look for hot topics in your industry
The world is presently changing at such a fast rate that there is always something fresh to discuss. Trends may shift in a matter of seconds, much alone minutes, hours, or days. As a result, it’s critical that you’re up to date on every current trend in your field. Here’s when Google Trends comes in handy. Google Trends makes it simple to locate hot subjects. Here’s how to do it:
Go to Google Trends for more information.
Step 1: From the menu, choose Explore.
Step 2: Decide the location you’d want to investigate. You may look for a nation, a state, or a city.
Step 3: Select the desired time period. You may study subjects that are now trending or entire data from prior months or even a year, depending on your needs.
Step 4: Choose your industry or category. If you work in marketing, for example, you may choose marketing or food.
Step 5: Investigate and evaluate various search topics and queries relevant to your expertise. You’ll come across a wide range of information. You’ll have to put in some effort to filter out the information that’s relevant to your eCommerce firm.
2. Establish reasonable traffic and revenue targets
During yearly planning, many companies establish their quarterly sales objectives for the next year. Various organizations consistently miss their quarterly objectives before hitting the ball out of the park in the next quarter. This happens when objectives are created before you have a strong grasp of seasonal spending patterns, or when they are precisely averaged across four quarters.
The trick is to create realistic, attainable goals rather than attempting to achieve something impossible. Use Google Trends to get seasonal data for your top-selling goods before establishing goals. This strategy is more appropriate for eCommerce enterprises who want to concentrate on bootstrapping their top revenue-generating product without having to include a big number of search terms. (However, the more search keywords you add, the better you’ll be able to corroborate the facts.)
It will be difficult to utilize Google Patterns to gain a good picture of seasonal trends at a higher level for shops that offer a wide range of items throughout the year. The trick is to choose terms that would only be used by a regular customer at your business. You’ll have enough data to examine the seasonal performance this way.
3. Integrate Google Trends with your calendar
An editorial schedule is as as crucial as, if not more important than, any other part of eCommerce strategy. By controlling the timeframe, an editorial calendar allows you to effectively manage your material.
Product searches are seasonal, which underscores something that should be obvious: consumers have different expectations at various seasons of the year. They must look into a variety of pain points, remedies, and how-tos, as well as plan their approach to specific events and holidays. They have a wide range of emotions and motives as well.
Look up your most popular topics on Google Trends to discover when you should concentrate your content on them for the greatest SEO results. Create evergreen pages but renew the content prior to each new seasonal surge – this guarantees that your page’s SEO equity is maintained while also giving up-to-date, relevant information to site visitors. Patterns related to impending events and holidays may also be used to generate fresh material concepts. Try various questions and phrases related to the vacation to come up with subject ideas.
4. Recognize Your Target Market
As the most popular search engine, Google has turned into more of an institution than a search engine. As a consequence, their search data reflects public attitude and interests quite well. You may use this to your advantage by studying about public opinion in your industry.
Use Google Trends to analyze how the public’s view of our sector has evolved over time and where it stands now.
Learn the fundamentals of Google Trends to get started. Type some key terms in the search box above that you feel demonstrate a difference in opinion and knowledge of your industry. As shown by the graph below.
This graph compares search patterns for various terms over a period of time for a given sector.
5. Finding Paying Niches using Google Trends
Google Trends is a fantastic tool for discovering a fast-growing market. When you’re searching for a new specialty, change your time frame from “last 12 months” to “2021-present.” This helps you to keep track of whether the number of searches is rising or falling. It does, however, enable you to observe seasonal patterns in a single, easy-to-understand graphic.
Consider the following example of a rapidly growing product: Corrector of Posture
During the previous several months, there has been noticeable growth. In January, we saw a significant rise, followed by a little dip in February. This does not, however, rule out the potential of making money from sales. As a consequence, it will be necessary to keep an eye on this popular product for a little longer.
On the other hand, if you look at a more stable specialty, like men’s fashion, you’ll see that:
The graph has a few little dips that may be seen plainly. On the other hand, the search traffic for this speciality is rather steady. Over the course of many years, it’s common to see some little dips or rises. Men’s fashion, on the other hand, seems to be a very stable specialty, according to Google Trends. You may be wondering what the graph’s peaks and troughs imply. These graphs show how search traffic changes with the seasons. From October through December, there is a spike in searches, followed by a drop in January. That’s not to suggest you shouldn’t launch a men’s fashion business in January; it simply implies your internet traffic will be lower.
Let’s look at a third scenario. On Google Trends, how does a fading trend appear? Let’s have a look at the graph below for the main fidget spinner.
There were nearly no searches for “fidget spinners” until February 2017. Three months later, in May, the product reached its peak. It’s clear that there was a huge increase in interest in the first few months. The rapid decrease since the peak, on the other hand, implies that this is no longer a viable business endeavor.
6. Use Google Trends to do extensive keyword research
Assume you own a company that sells blouses for ladies. Searches for this are growing, according to Google Trends, which is a positive indication. However, you’ll need to figure out which keywords to target, how to name your product categories, and how to optimize a blog post on women’s blouses today. Take a look at “Related Questions,” which is on the right side of the “Related Topics” section we just spoke about.
Throughout all of the questions, there is a persistent callout to color. In the chart above, the color black is represented by two different entries. On several websites, white, blue, pink, and green may be found. In some circumstances, a color-based product category, such as “black blouses,” might be appropriate. You may, however, include such terms in your product’s title and on the product page. “Women’s shirts” or “women’s blouses” might be included as a product category since they get a lot of searches and are appropriate for this sort of apparel.
7. Google Trends and YouTube Trends are both useful resources
While Google Trends is most typically used to boost your eCommerce store’s online visibility, you can also use it to broaden your social media reach, notably on YouTube. We observed that the most popular “fashion” videos on YouTube utilized the term “fashion trends 2019.” So, let’s see what we receive from Google Trends if we enter it in.
In January, the popularity of this search term rose. The addition of the year to the phrase will, of course, make it a popular search term at the beginning of the year. After returning to YouTube and typing “fashion trends 2019” into the search field, we saw something interesting. Take a look at these examples:
Every single one of the top videos was released in 2019. What intrigues you about this? Because vloggers (and bloggers) typically publish material before the start of the new year in order to get a head start on traffic. However, we can observe that material created in 2019 performs well in the top rankings.
So, if you want to develop a video on fashion trends in 2019, the optimal time to release it is in January to take use of Google Trends data.
For a minute, let’s take a step back. Because we don’t know what the data will be for the rest of 2019, let’s look at the data for “fashion trends 2018” to see what we may anticipate in the following year.
As a consequence, we can observe that people on Youtube started looking for the keyword “fashion trends 2018” around the end of 2017. Then there’s the rise in January that we saw in our 2019 graph. However, in March and September – just before summer and just before winter, respectively – there are bigger increases.
What are the best ways to take advantage of the traffic at certain times? If you have an email list, send an email in March and September to re-energize the popularity of your video. When Google recognizes that you’re promoting older video material, it’ll most likely give your video a better position, helping you to get more views. If you see that views on popular evergreen videos are dropping, you may employ this strategy.
Finally, some thoughts on how to use Google Trends
The best way to properly exploit Google Trends’ potential is to experiment with it. Experiment with different terms, topics, and comparisons to see what works best. Make use of a wide range of timeframes, categories, and places. Keep an eye on what people are searching for. Become engrossed in the story. The more you search, the more important keyword data you’ll discover. Make advantage of this information to make sure your website answers to whatever your visitors are thinking about.